Client
Marie Lejong
What was delivered
Brand identity
Marie Lejong is a practicing veterinary in Belgium.
The goal on this project was to build a playful, approachable and trustworthy brand identity. While also trying to stay away from the medical green & blue colour palette. We ended up deciding on narrowing it down to only featuring a dog and a cat in the logo, as those are the most common and recognisable pets. They are both giving caring and blissful vibes.
A few other examples of sketches that didn't make the cut. I was constantly trying to signal healthy, playful and endearing pets.